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Managing engineering design Andreasen, MM, Hein, L. (1987). Integrated Product Development. IFS ( Publications) Ltd Bedford/Springer- Verlag, Berlin. Antonsson, EK, Cagan, J. ( 2001 ). Formal Engineering Design Synthesis. Cambridge University Press, Cambridge.
by Crispin Hales, Shayne Gooch
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Fast Second, How Smart Companies Bypass Radical Innovation To Enter And Dominate New Markets This is a model that is widely used in creative industries such as book publishing, theater, galleries, and movie making, where companies live and die on their ability to "continuously" bring creative new products to the market.
by Constantinos Markides, Paul Geroski
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